Hey, my name is Max Peterson.
Some things about me:
- Live in Los Angeles
- Co-founder and CEO of Clip, with my co-founder Nico
- Clip pays thousands of creators to turn shows, films, music and streams into short clips across TikTok, Instagram, YouTube and X
- We've run 900+ campaigns and paid $3.5M+ to creators, with 50,000+ clippers in our community
- Started Good Day Projects: music, entertainment and ventures
Some things I believe:
- Attention is the scarcest thing on the internet
- Distribution beats production
- Thousands of real people posting beats one big ad
- Pay for outcomes, not promises
- When you have enough to act, act
- A recommendation beats a list of options
- Speed is a feature
- Check the source of truth
- Most bad decisions come from stale numbers
- Do one thing at a time, and finish it
- Write it down
- If it isn't written down, it didn't happen
Elsewhere: